A Tribute to 35 Years in Pro Audio

Monster Classic is a tribute cable line dedicated to the company’s three decades as an industry leader in the pro audio category. This retro campaign was designed to re-tell the Monster story to a younger audience. Our objective was to bring a new product line to market with integrated advertising campaigns that celebrated Monster’s 35 year legacy and promoted positive growth of the category.

The company’s heritage is deeply rooted in music. Top name artists, producers, and engineers helped Head Monster Noel Lee build the first application specific, premium cable line.  We re-engaged these Famous Monsters to develop new content in support of the line.

PRODUCT DESIGN

The Monster Classic line featured all-metal connectors, an inner mold strain relief, and Monster’s iconic offset knurling with red logo band. The updated cable construction produced classic warm 70’s tones, perfect for players who want vintage sound as well as reliable gear. The Classic Coil instrument cable completed the lineup in both black and white Duraflex jacket colors.

PRODUCT DESIGN

The Monster Classic line featured all-metal connectors, an inner mold strain relief, and Monster’s iconic offset knurling with red logo band. The updated cable construction produced classic warm 70’s tones, perfect for players who want vintage sound as well as reliable gear. The Classic Coil instrument cable completed the lineup in both black and white Duraflex jacket colors.