The Monster Classic line was created as an opportunity to re-tell the company story to a new generation of musicians. We designed a retro styled product line to help promote the company’s 35th anniversary and re-establish its credibility as a Pro Audio innovator. We leveraged vintage content featuring top names like Stevie Wonder, George Benson, ZZ Top, and Cheap Trick to help promote the brand worldwide.
The marketing campaign focused on telling the Prolink story to a younger generation of musicians. The original Famous Monsters were re-enlisted to support the launch allowing us to recycle assets.
Today, Monster Classic cables can be found in garages and on stadium stages around the world. It is currently Monster’s best selling pro audio cable.