Monsters are driven by passion and a tenacity for being the best in class. It’s an attitude that one applies to all aspects of their lives. To be a Monster means you will not make compromises and you will never take no for an answer. From the simple shout-out to in depth explanations of one’s being, Monster artists, athletes, and trendsetters were proud to make the statement I’m a Monster!
The objective of this program was to unite a family of brand evangelists who all have a common dedication to their craft. We built a lifestyle campaign around informal interviews touching on the inspirations, sacrifices, and successes that the company and artists held in common.