Monsters are driven by passion and a tenacity for being the best in class. It’s an attitude that applies to all aspects of their lives. To be a Monster means you will not make compromises and you will never take no for an answer. From the simple shout-out to in depth explanations of one’s being, Monster artists, athletes, and trendsetters were proud to make the statement I’m a Monster!
This program was built to unite a family of brand influencers who all have a common dedication to their craft. We crafted a lifestyle campaign around informal interviews touching on the inspirations, sacrifices, and successes that the company and artists held in common.