The Emerging Artist program was created to help support the next generation of Famous Monsters. We built a community of brand evangelists who could help promote to their networks while Monster promoted them globally. The objective was to reach a wide network of music lovers through the bands that they follow. Artist produced DIY assets were distributed via social media, in-store POP, and at company events.
Matthew Szlachetka – Los Angeles
Joshua Cook and the Key of Now – San Francisco
CB6 – UK
Diamond Lane – Los Angeles
Live Performance: Alysha Brilla
Monster Emerging Artists around the world
The Emerging Artist program was syndicated out to dealers to give the bands even more exposure and opportunities to grow their fan base. Pro Audio Land built the Generation NeXt web portal to help showcase these emerging artists and the gear they use and trust.