POINT OF PURCHASE

Packaging

The Monster Cable Prolink relaunch was supported with a complete refresh of all marketing assets. Along with POP, training, and digital collateral, over 250 packaging SKUs were redesigned.

The Monster Classic line featured a retro style cardboard fold-and-tuck design with vintage Monster disco logos and Noel Lee’s ProMI origin story. This eco-friendly packaging reduced the typical amount of plastics found in a Monster clamshell by 90%.

The Premium line featured an updated version of the traditional Monster clamshell. A refreshed logo, custom photography, tech illustrations, and new touch window modernized the look of this iconic line. 

POINT OF PURCHASE

Visual Merchandising

Packaging

The Monster Cable Prolink relaunch was supported with a complete refresh of all marketing assets. Along with POP, training, and digital collateral, over 250 packaging SKUs were redesigned.

The Monster Classic line featured a retro style cardboard fold-and-tuck design with vintage Monster disco logos and Noel Lee’s ProMI origin story. This eco-friendly packaging reduced the typical amount of plastics found in a Monster clamshell by 90%.

The Premium line featured an updated version of the traditional Monster clamshell. A refreshed logo, custom photography, tech illustrations, and new touch window modernized the look of this iconic line. 

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