The Monster DNA line was built to take the Beats by Dr. Dre success to a higher level with an audiophile headphone that still delivered a kick. The DNA marketing focused on getting in tune with inspirational elements in your life by asking, What’s in your music DNA? The campaign featured millennials living life to its fullest in an edgy nocturnal world.
Elliot Mazer on DNA Pro 2.0 Headphones
The Dollyrots on tour with Monster DNA
Monster DNA Pro 2.0 at SXSW