Point of Purchase

Monster's proprietary technology behind the Prolink application specific cable line had always been a mystery to the pro audio consumer. Our objective was to provide quick answers to better inform buyers and drive higher unassisted sales through the use of educational videos, diagrams, interactive, and FAQs.


Content from campaigns was developed into micro sites for high volume dealers.  Assets included videos, lifestyle images, application images, company history and tech diagrams.

The same content distributed to dealers was made available in easy to download packets of regularly updated sell-through content.  Product photography, copy, tech diagrams, videos, catalogs, logos, lifestyle images were all available to help update dealer’s sites.