Packaging

The Monster Cable Prolink line of premium pro audio cables has always been a best in breed.  The line pioneered the concept of application specific instrument cables.  A premium brand requires a premium look.  The Prolink package design was clean and modern in contrast to the competition’s generic hardware store design.

Monster Classic is a tribute to 3 decades as an industry leader in the pro audio category.  The line features a retro cardboard packaging design that proudly displays Monster’s original 1979 disco logo.  The throwback marketing campaign focused on re-telling the Prolink story to a younger generation of musicians. The original Famous Monsters were enlisted to support the launch allowing us to recycle vintage assets. Monster Classic is currently the best selling Monster pro audio cable.