The NAMM show is held twice yearly as an opportunity for manufacturers to showcase new products to dealers and distributors. Monster Cable has been a big part of NAMM for over three decades showing the Prolink line of premium cables and power. The show is a yearly reunion for owner Noel Lee and all the top artists, engineers, and producers who helped build the company.
MEZZANINE LOUNGE: 2015-2016
In 2015, Monster moved from the show floor to the mezzanine level of the Anaheim Convention Center and created the Monster Rock Lounge. A larger space was needed to meet, greet, and capture content with all our customers and industry friends. The new space featured a large product demo area for the public and a private lounge area for meetings, interviews, and general carousing.
TRADESHOW BOOTH: 2013-2014
Up until 2014, Monster has been a dominant fixture on the hall floor at NAMM. The 20’x50′ booth draped in black looked like a pirate ship cutting through the fog of the show floor. Regular signings, live performances, and A-list visitors kept heavy traffic through our booth disrupting the show at every opportunity possible.
Special thanks go out to the Monster teams that have helped create these amazing events.