With the innovation of application specific instrument cables, we identified the need to clarify how these products were built for each application and what benefits to expect. Knowledgeable sales people make higher sales. These tools were built to help both the customer and sales staff better understand the technology behind the Monster Cable.
Videos were used in POP displays, on dealer sites, and at events. This 6 part series clarifies the construction and uses of the entire Prolink line. The videos were distributed as a six part series and as a full length long play.
Famous Monsters provide insight in these classic Prolink endorsements.
MOBILE TRAINING ASSETS
In order to get questions answered fast, we made documentation readily available to both the customer and sales associate. QR codes were strategically placed on packaging, POP, and promotional material. A scanned code would quickly bring up a mobile web page with all the technical data, related products, and other products.